可口可樂和百事可樂，為什么喝起來味道不一樣？
This is why Coke and Pepsi taste so different - and it's down to one simple thing
這就是為什么可口可樂和百事可樂嘗起來不一樣，歸根結底都是因為一件事
The two popular soft drinks are designed to leave very different impressions on our taste buds .
這兩款流行的軟飲料會在我們的味蕾上留下非常不同的感覺，而這都是故意設計的。
You're either a Coke devotee or you're a Pepsi fan, but you're never both.
你要么就是個可口粉，要么就是個百事粉，很少有人兩者兼是。
Discerning soft drink enthusiasts state there IS a difference in taste between two of the world's biggest food brands' most famous product.
對于這兒兩款出自全球最大食品品牌的著名產品，識貨的軟飲料愛好者都說它們嘗起來的確不同。
But, apart from wildly divergent marketing campaigns and different packaging, are the two really so dissimilar, taste-wise?
不過，除了他們風格迥異的營銷風格和包裝，兩者嘗起來真的那么不同嗎？
As it turns out, yes.
結論是：的確如此。
What marks Coke and Pepsi apart, Wales Online reports, is in fact their individual flavours.
根據威爾士在線的報道，真正區分可口和百事的是他們各自的味道。
Pepsi is sweeter than Coke, so right away it had a big advantage in a sip test.
百事可樂比可口可樂更甜，所以它在第一口測試中更有優勢。
Pepsi is also characterised by a citrusy flavour burst, unlike the more raisiny-vanilla taste of Coke.
而且百事還有其特有的那種爆發性的柑橘風味，而不是可口可樂那種葡萄干加香草味。
But that burst tends to dissipate over the course of an entire can. Pepsi, in short, is a drink built to shine in a sip test.
不過，這種具有爆發感的風味會隨著你喝完整罐的過程逐漸消退。所以簡單講，百事可樂是一種會在第一口特別出彩的飲料。
As for the nutritional content, Pepsi has slightly more sugar, calories, and caffeine. Coke has slightly more sodium.
而從營養層面講，百事里的糖、熱量以及咖啡因都更多一點。可口可樂里的鈉則更多一點。
However, while Pepsi is designed to wow the taste buds instantly, it's Coke, which owing to its branding, is winning the Cola wars.
不過，雖然百事的設計初衷是給味蕾帶來立即見效的刺激，但事實上卻是可口可樂在這場可樂大戰中占據了上風，這多虧了它的品牌效應。
This is why Coke and Pepsi taste so different - and it's down to one simple thing
這就是為什么可口可樂和百事可樂嘗起來不一樣，歸根結底都是因為一件事
The two popular soft drinks are designed to leave very different impressions on our taste buds .
這兩款流行的軟飲料會在我們的味蕾上留下非常不同的感覺，而這都是故意設計的。
You're either a Coke devotee or you're a Pepsi fan, but you're never both.
你要么就是個可口粉，要么就是個百事粉，很少有人兩者兼是。
Discerning soft drink enthusiasts state there IS a difference in taste between two of the world's biggest food brands' most famous product.
對于這兒兩款出自全球最大食品品牌的著名產品，識貨的軟飲料愛好者都說它們嘗起來的確不同。
But, apart from wildly divergent marketing campaigns and different packaging, are the two really so dissimilar, taste-wise?
不過，除了他們風格迥異的營銷風格和包裝，兩者嘗起來真的那么不同嗎？
As it turns out, yes.
結論是：的確如此。
What marks Coke and Pepsi apart, Wales Online reports, is in fact their individual flavours.
根據威爾士在線的報道，真正區分可口和百事的是他們各自的味道。
Pepsi is sweeter than Coke, so right away it had a big advantage in a sip test.
百事可樂比可口可樂更甜，所以它在第一口測試中更有優勢。
Pepsi is also characterised by a citrusy flavour burst, unlike the more raisiny-vanilla taste of Coke.
而且百事還有其特有的那種爆發性的柑橘風味，而不是可口可樂那種葡萄干加香草味。
But that burst tends to dissipate over the course of an entire can. Pepsi, in short, is a drink built to shine in a sip test.
不過，這種具有爆發感的風味會隨著你喝完整罐的過程逐漸消退。所以簡單講，百事可樂是一種會在第一口特別出彩的飲料。
As for the nutritional content, Pepsi has slightly more sugar, calories, and caffeine. Coke has slightly more sodium.
而從營養層面講，百事里的糖、熱量以及咖啡因都更多一點。可口可樂里的鈉則更多一點。
However, while Pepsi is designed to wow the taste buds instantly, it's Coke, which owing to its branding, is winning the Cola wars.
不過，雖然百事的設計初衷是給味蕾帶來立即見效的刺激，但事實上卻是可口可樂在這場可樂大戰中占據了上風，這多虧了它的品牌效應。
